Building Digital Presence That Matters

We started excelmaxonix because most businesses were spending way too much time wrestling with website content when they should have been focusing on what they do best. Since 2019, we've been helping companies in Thailand and beyond get their message across clearly.

6+ Years Operating

180+ Projects Delivered

95% Client Retention

Professional workspace showing content creation process

Our Story

Started Small, Stayed Focused

Back in early 2019, we noticed something odd. Plenty of businesses had websites that technically worked fine but didn't actually say much. The content felt rushed or templated. So we started helping a handful of local businesses in Hat Yai write better web content.

Turns out, a lot of people needed that. What began as a two-person operation has grown into a team that handles everything from initial strategy to ongoing content management. We still work with those first few clients, which tells you something about how we approach relationships.

We're not trying to be everything to everyone. Content creation and management is what we know, and we've gotten pretty good at it over the past six years. That focus has served us well.

What Guides Our Work

These aren't just nice words on a page. They're how we actually make decisions when things get complicated.

Clear Over Clever

We've seen too many websites trying to sound impressive and ending up confusing. Good content explains things in a way people actually understand. That's harder than it sounds but more valuable than fancy vocabulary.

Strategy First

Before we write a single word, we need to understand who's reading and what they need to know. Content without strategy is just noise. We spend real time on the planning phase because it saves everyone headaches later.

Long-Term Thinking

Quick fixes don't interest us much. We're building content systems that work for years, not weeks. That means considering how things will be maintained and updated down the road, not just how they look at launch.

The People Behind the Work

We're a mix of writers, strategists, and people who've run their own businesses. That last part matters because we understand the pressure of making every marketing investment count. Nobody here is fresh out of school and learning on your dime.

Collaborative team environment at excelmaxonix

Branimir Kovačević

Founding Partner

Branimir started excelmaxonix after spending a decade helping businesses communicate better. He's the one who insists we actually talk to our clients instead of just sending questionnaires. Before this, he ran content for a regional e-commerce platform and learned what works when you're spending real money on customer acquisition.

He's based in Hat Yai but works with clients across Southeast Asia and occasionally beyond. When he's not reviewing content drafts, he's probably testing new project management systems or complaining about poor website navigation.

How We Actually Work

Every project is different, but our process follows a pattern that's been refined through a lot of trial and error. Here's what typically happens when you work with us.

Discovery & Research

We start by learning about your business, your audience, and what you're trying to accomplish. This involves actual conversations, not just forms to fill out. We look at your existing content, your competitors, and industry trends. Usually takes about two weeks because rushing this part always backfires.

Content Planning

Based on what we learned, we map out what content you need, how it should be structured, and what it needs to accomplish. This becomes your content roadmap. We include timelines, priorities, and clear success metrics so everyone knows what we're working toward.

Creation & Refinement

This is where we write, edit, and polish everything. You review drafts, we incorporate feedback, and we keep going until it's right. We don't consider something done until you're genuinely satisfied with how it represents your business. That can take a few rounds and that's fine.

Ongoing Management

Once the initial content is live, we help keep it current and effective. That might mean monthly updates, quarterly refreshes, or just being available when something needs to change. Most clients stick with us for ongoing work because maintaining content is different from creating it.

Digital content review and collaboration

Let's Talk About Your Content

If your website content isn't doing what it should, or if managing it has become more complicated than it needs to be, we should probably have a conversation. No pressure, just an honest discussion about whether we can help.

Get In Touch